TRANSFORMING CUSTOMER EXPERIENCE IN POWER MARKETS
“Having worked with dozens of suppliers and vendors over the last 20 years I don’t think I have ever experienced the level of quality, consistency and dedication that Scott Logic delivers.”
Chris Whellams: IT Director, Nord Pool
How a UX-led Scott Logic team is helping Europe’s leading power market to change the game in online customer experience.
/ THE CLIENT
Nord Pool is Europe’s leading power market and offers both day-ahead and intraday markets within nine countries where 380 companies from 20 countries trade on the markets.
/ THE BUSINESS CHALLENGE
Integration of the European power markets and new regulatory framework meant that Nord Pool needed to compete harder on the quality of their service offering to customers across Europe. Existing trading solutions for day-ahead and intraday markets lag in meeting customer expectations and are incapable of handling new products as they are made available. Nord Pool decided to transform the way that their customers were able to trade online, going for a best-in-class experience.
/ BRINGING A USER-FIRST APPROACH TO POWER TRADING
Scott Logic embarked on an end-to-end delivery of a suite of applications for the day-ahead and intraday markets. Utilising modern browser-based technologies and Agile delivery, the team delivered a suite of products with a modern user interface. The emphasis is on rich visualisation and automation/ simplification of time consuming manual data entry. Each application leverages a common set of design principles, bringing a consistent ‘family’ of trading applications to all of Nord Pool’s customers. As well as these flagship products, Scott Logic also took over from an incumbent supplier in the support, maintenance and on-going enhancement of the the Urgent Market Messages (UMM) application, an important regulatory system.
/ PRODUCT INNOVATION REQUIRES SOMETHING EXTRA
Nord Pool’s requirement was not just to bring their systems up to the industry standard, but to define a new, user-centred standard. They recognised in Scott Logic a partner that could bring first class software development capability aligned with the ability to manage and deliver a complex Agile programme of work. The approach has truly been one of collaboration and partnership. Scott Logic’s Assured Agile approach enables cross-functional and cross-location Agile teams to deliver to a challenging product development schedule