User experience design
Elegance through innovation and design
Creating the perfect solution means appropriately marrying your business goals with users’ needs and desires. Everything we do stems from a thorough understanding of both sides of that relationship.
Our pragmatic, collaborative approach to design empowers stakeholders, users and developers alike and aims to deliver meaningful end product with minimal waste by focusing on business value. Short, iterative cycles creative frequent and natural check-points that allow for quick and inexpensive changes in direction or focus, resulting in more informed and effective projects.
“Applications live or die based on their user experience, so we should always look to actively design them rather than just go with whatever happens to come out of the development process”
Graham Odds, Head of User Experience Design
What we believe
UNDERSTAND, THEN SOLVE
Research and exploration form the foundations of our designs, since problems can only be solved effectively once they are understood.
LEARN. ITERATE. EVOLVE.
Short cycles leading to analysis and feedback improve designs and maintain project focus.
RESULTS OVER REPORTS
Our collaborative approach focuses on delivering the end product with minimal waste, and empowers stakeholders, users and developers alike.
DESIGN IS MORE THAN DECORATION
We create effective, beautiful interfaces because we recognise the importance of every design decision, not just those relating to aesthetics.
“…you force us to be better, are easy to work with and make projects fun and exciting.”
Chris Whellams, IT Director, Nord Pool Spot
The building blocks of successful design
Selecting and arranging visual elements, such as typography, images and colours, adds style and personality to an application, elevating it from the purely functional to the genuinely beautiful.
Logical and consistently structured labelling and signposting are vital for an effective interface.
The structure and behaviours of a screen must not only be defined but also effectively communicated to users.
Planning for the creation, delivery and governance of useful, usable content ensures a long-lasting, relevant product.
A thorough understanding of intended users and business goals creates the foundation and direction of an application.
If you’re struggling to create beautiful, effective applications, want help establishing a user-centred mindset on your project teams or simply want to find out more of what we can do for you, please get in touch.