Small screen, big impact
Nord Pool’s market prices are not just of interest to traders. They’re also read by managers, academics, politicians and journalists, amongst others.
These users take cues and pick up trends from the movements of prices, but may not immediately need the detailed information that is required by trading professionals.
Drawing on its knowledge of Nord Pool and its industry, Scott Logic knew what was needed from a mobile app: a clear and uncluttered tool that would give users the information they needed in seconds. The team set about designing an interface that would be as simple as possible.
A partner you can trust
Scott Logic had worked with Nord Pool on many of its digital projects, including a suite of applications across its day-ahead and intraday markets.
However, when it came to the development of the app, the team were confident that a streamlined, focused approach would be the best fit for the target audience.
Instead of trying to fit a large amount of information into a small screen, they focused on the most important features for the audience they had in mind.