Create frictionless user experiences that marry business goals with user needs, resulting in increased customer satisfaction, enhanced competitive advantage, and a high return on investment.
Expectations of digital products and services have grown exponentially in recent years. Users demand easy-to-use services and frictionless experiences, so organisations are under pressure to prioritise user-centred design in bringing their offerings to market. The pressure is even greater on organisations with broad user bases, as they must factor in a wider range of digital competency levels.
The capacity to offer a superior user experience is now a key business differentiator. Organisations that don’t recognise this risk low ROI in their digital products, a decline in market share, and the potential for brand-damaging product launches from which they struggle to recover.
In this section
Creating the perfect user experience means appropriately marrying your business goals with your users’ needs and desires. Everything we do around user experience design stems from a thorough understanding of each side of that relationship. Our teams boost adoption and engagement by creating intuitive interfaces, streamlining tasks, and reducing the time and effort required for users to achieve their goals.
With Scott Logic’s experience working in highly regulated domains, our design experts are specialists in bringing simplicity to complexity. Our pragmatic, collaborative approach to design empowers stakeholders, users and developers alike and aims to deliver a meaningful end-product with minimal waste by focusing on business value.
Research and exploration form the foundations of our designs since problems can only be solved effectively once they are fully understood.
Our collaborative approach focuses on delivering the end-product with minimal waste and empowering stakeholders, users and developers to be actively involved in the design process.
While aesthetics matter, we understand that user-centred design is a science encompassing a range of principles and processes to create products that are intuitive and efficient, including accessibility design, cognitive load management, and behavioural influence.
It won’t be months before you get real value. We present working software to users iteratively, capturing feedback that grows your understanding of users’ needs continually, and informs the next iteration.
Find out how we have helped clients like you with tailored support to tackle technology challenges and achieve business goals.
As part of our full-service delivery of the Scottish Government’s ScotPayments service, our designers worked closely with the client to support a truly user-centred approach to service design, as well as contributing to the Scottish Government Design System.
How we helped one of the world’s leading wholesale energy market specialists to transform the energy trading user experience and build a platform that will evolve with the business.
Our tried-and-tested solutions
While our approach is always tailored to your needs, we have a range of tried-and-tested solutions that speed up delivery and drive a successful outcome.
Through a rapid, structured discovery phase, we work with key stakeholders across your organisation to establish a clear vision and roadmap for the product/service – one that effectively balances maximising user adoption with meeting your business needs.
In close collaboration with stakeholders, users, and the wider delivery team, we shape the interactions with a product or service that marry your business goals with your users’ needs and desires.
We develop products with agility and sustainability in mind, building a consistent structure with reusable components and centralising product-related knowledge.
Ryan Gallacher, Senior UX Designer, describes the true impact of UX on both process and product. He explains how an evidence-based UX approach reduces risk quickly using lightweight methods, and why great design delivers measurable benefits for our clients – from enabling traders to react faster in volatile markets to helping caseworkers process tasks more efficiently and accurately.
This blog provides an overview of the essential points to look out for while testing for accessibility, resources for further learning, and a couple of extra ways to look out for not just accessibility but also diversity issues in testing.
Kay Coombes
While the HTML <img> tag is simple, misusing it can harm screen reader accessibility, SEO, and user experience. Oded Sharon reviews 11 specific issues from a sample HTML snippet, stressing that images should be meaningful, accessible, and appropriately implemented.
Oded Sharon
In his blog, Maxwell Nyamunda explores the effectiveness of Playwright snapshot testing to check for regressions in visual UI elements using mock data, drawing on the vAirify project dashboard as a test case.
Maxwell Nyamunda
If you'd like to discuss how we can support you to improve the usability and accessibility of your digital services, we're always happy to chat.
